Business Masters » Programmes, Entry and Fees » Master of Marketing

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Programmes, entry and fees


Master of Marketing (MMktg)

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies.

The Master of Marketing will be offered next in Quarter Four (September) 2022.

 

240 points over 18 months

Career prospects

With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options.


Likely roles include:

  • Marketing Coordinator
  • Brand Manager
  • Market Analyst
  • Public Relations Officer

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Degree structure

The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management.

You will also complete two professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world.

Course information for current students is available on the Business School website.


Courses

 ore

Course code Course title Points Description
BUSMGT 711 Managing People and Organisations 15 Focuses on the foundations of organisational behaviour and managing within the workplace. Examines the challenges that managers and leaders face in managing people and organisations.
BUSMGT 712 Principles of Business Analytics 15 Focuses on fact-based and data-driven decision making in a volatile, uncertain, complex, and ambiguous (VUCA) world. Examines decision biases and tools to overcome decision making under VUCA.
BUSMGT 713 Financial Reporting and Control 15 Focuses on essential accounting knowledge for effective resource allocation and for quantifying, assessing, and communicating information about the health of the enterprise.
BUSMGT 714 Economics for Managers 15 Examines attributes and behaviours of consumers, firms, markets and institutions and their impacts on the macroeconomy. Focuses on the micro and macroeconomic aspects of market actors from a managerial perspective.

 

Specialisation

Course code Course title Points Description
BUSMGT 751 Marketing Management 15 Focuses on the core concepts and principles of marketing theory and practice using examples from New Zealand and overseas.
BUSMGT 756 Branding Strategy 15 Develops the essential frameworks and tools for operating in specialised marketing agencies such as advertising, branding, media, PR, or similar. Examines the work of marketing agencies, and equips students with a mobile repertoire of practical skills required by marketing agencies.
BUSMGT 707 Professional Development 15 Develops key interpersonal strategies and communication skills to become an agile, reflective professional and to manage the professional self effectively and cooperatively in a range of business environments. Enhances the emerging manager’s ability to lead and influence others in both cross-cultural contexts and uncertainty.
BUSMGT 755 Strategic Digital Marketing 15 Examines current and emerging research in marketing communications and evaluates contemporary practice. Focuses on the effective integration of digital strategies in marketing planning, implementation and practice.
BUSMGT 752 Understanding Consumers 15 Focuses on the analysis of markets and buyers. It will involve the basic principles and application of market research. The course will also cover buyer behaviour concepts.
BUSMGT 708 Communicating Business Insights 15 Equips students with the ability to utilise data visualisation tools and techniques in crafting and adapting data communication strategies for different types of audiences. Develops critical evaluation of the presentation of data and the implications for ethical communication.

Advanced specialisation

Course code Course title Points Description
BUSMGT 717 Strategic Management 15 Applies core conceptual frameworks in the evaluation and formulation of corporate and business strategy. Includes topics such as innovation, diversification and strategic change.
BUSMGT 741 International Business Environment 15 Provides an understanding of macro-environment issues that businesses operating internationally face. Develops students’ analytical thinking and decision making skills with the use of analytical tools and case studies.
BUSMGT 745 International Business Strategy 15 Explores strategic aspects of managing a firm in an international context. Emphasizes the development of skills to understand and analyse the issues that firms face in operating in international markets and value chains, and the emergence and development of business and corporate level international business strategy.
BUSMKT 710 Consultancy Practice 15 Develops the tools and frameworks required to engage in consultancy work. Engages students in problem framing, identifying and employing appropriate methodologies, and developing and presenting solutions to specific problems. Considers the dynamics of client-consultant relationships.
BUSMKT 711 Consultancy Project for MMktg 15 A research-informed consultancy project based on a marketing internship with a company or other appropriate organisation with written and oral reports of the findings.

Advancing in the programme: To progress into one of the specialisations in the third quarter students much achieve a B- average in the four core courses. To continue into the advanced specialisations students need a B average in their specialisation.

Exit pathway: If you are unable or choose not to continue with your masters programme, you may apply to reassign courses passed towards the Postgraduate Certificate in Management or Postgraduate Diploma in Management. For more information email businessmasters@auckland.ac.nz.

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Entry requirements

All our Business Masters degrees are pre-experience coursework programmes. This means that applicants require little or no work experience to gain entrance into these programmes.


Academic requirements

To gain entry you will need to have completed a bachelors degree from a recognised university with the equivalent of at least a New Zealand B average in the most advanced courses. This can be either a degree in business* or a non-business degree in a relevant discipline such as the arts, engineering, technology, or science.

In assessing your application we will take into account the ranking of the institution at which you completed your bachelors degree as well as the grades achieved in the relevant subjects. For indicative entry scores by country please see the table below.

Country Entry score
Australia Credit average
Brazil 7.0/10
Canada 3.3/4.3
Chile 5.0/7
China (211/985) 75%
China (non-211/985) 80-85%
Colombia 3.5/5
Denmark 8.0/13
France 12.0/20.0
Germany 2.8/5
Hong Kong 3.0/4
India First Class
Indonesia 3.0/4
Iran 14/20
Israel 65/100
Italy 80/110
Japan 70/100
Korea 3.0/4.5
Kuwait 3.0/4
Malaysia 3.0/4
Netherlands 7.0/10
New Zealand B average
Philippines 85/100
Saudi Arabia 3.5/5
Singapore 3.5/5
South Africa 65-70/100
Sri Lanka 60-65/100
Taiwan 75/100
Thailand 3.0/4
UK (Honours) 2.1
USA 3.0/4
Vietnam 7.0/10

Note: These scores are indicative only and subject to review.

*Applicants who have completed advanced course(s) in an undergraduate degree which are considered substantially similar to courses in this programme will be required to complete substitute course(s). Advice will be provided to students on a case-by-case basis.

Country Entry score
Australia Credit average
Brazil 7.0/10
Canada 3.3/4.3
Chile 5.0/7
China (211/985) 75%
China (non-211/985) 80-85%
Colombia 3.5/5
Denmark 8.0/13
France 12.0/20.0
Germany 2.8/5
Hong Kong 3.0/4
India First Class
Indonesia 3.0/4
Iran 14/20
Israel 65/100
Italy 80/110
Country Entry score
Japan 70/100
Korea 3.0/4.5
Kuwait 3.0/4
Malaysia 3.0/4
Netherlands 7.0/10
New Zealand B average
Philippines 85/100
Saudi Arabia 3.5/5
Singapore 3.5/5
South Africa 65-70/100
Sri Lanka 60-65/100
Taiwan 75/100
Thailand 3.0/4
UK (Honours) 2.1
USA 3.0/4
Vietnam 7.0/10

Note: These scores are indicative only and subject to review.

*Applicants who have completed advanced course(s) in an undergraduate degree which are considered substantially similar to courses in this programme will be required to complete substitute course(s). Advice will be provided to students on a case-by-case basis.

English requirements

Our Business Masters programmes are taught entirely in English. You must therefore be able to understand, speak and write English fluently. To be eligible for entrance, international students must achieve:

  • Academic IELTS 6.5, with no band less than 6.0, or;
  • TOEFL (paper-based) 575 (TWE 4.5), or;
  • TOEFL (internet-based) 90 (written 21), or;
  • Foundation Certificate in English for Academic Purposes (FCertEAP) B-, or;
  • English Pathway for Postgraduate Studies (EPPS) B-;
  • PTE Academic 58, with no PTE communicative skills score below 50.

If your English does not meet the required standard, our English Language Academy offers the following courses:

Fees and scholarships

Fees

Fees are set in advance of each calendar year and will be updated on this website. All fees are inclusive of 15% GST and the student services fee, but do not include course books, travel and health insurance, or living costs. Amounts shown are indicative and only applicable to the April 2021 intake.

  International students (NZ$) Domestic students (NZ$)
Master of Marketing $84,520.00 $38,547.00

 

Scholarships

Scholarships are open to admitted students for any of the Business Masters programmes offered by the University of Auckland. The basis of selection will be academic merit and a written statement covering career goals and motivation.

University of Auckland Business Masters Scholarships (International)

The main purpose of the scholarships are to support international students to gain the skills and knowledge required to launch a business career by completing a Master of Management, Master of International Business, Master of Marketing or Master of Professional Accounting degree at the University of Auckland Business School. A key objective is to enhance the diversity of the class profile.

University of Auckland Business Masters Scholarships (Domestic)

The main purpose of the scholarships are to support domestic students to gain the skills and knowledge required to launch a business career by completing a Master of Management, Master of International Business, Master of Marketing or Master of Professional Accounting degree at the University of Auckland Business School.

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Key dates

The University of Auckland Graduate School of Management operates on a rolling admissions basis. This means that you can apply for entry into your chosen programme up to 12 months before the programme start date.


 

Intake dates:

September 2022

International students must apply by 1 July 2022
Domestic students must apply by 1 August 2022

April 2023

International students must apply by 1 February 2023
Domestic students must apply by 1 March 2023

 

Late applications may be considered subject to the availability of places.

Start dates:

The programme is delivered in quarters. Each quarter is 10 weeks long followed by a two week break. There are four quarters per calendar year.

An orientation week will be held for each new intake of students. It is an essential part of your learning journey and has been designed to help you to develop the skills and strategies you will need for a successful transition into your studies.